NOMINATION OF PRAGMATONYMS IN CONJUNCTION WITH ERGONYMS AS A BRANDING TECHNIQUE. Известия ЮФУ. Филологические науки [Internet]. 2026 Jun. 23 [cited 2026 Jun. 27];30(2):35-43. Available from: https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/2191