NOMINATION OF PRAGMATONYMS IN CONJUNCTION WITH ERGONYMS AS A BRANDING TECHNIQUE
Abstract
10.18522/1995-0640-2026-2-35-43
This study investigates a recurring tendency in naming pragmatonyms, characterized by their semantic and associative linkages to ergonyms. The phenomenon is illustrated through pragmatonyms classified as fictonyms, which nominators deliberately invent to serve commercial objectives. The analysis focuses on categories of pragmatonyms exhibiting coreferential, lexicоsemantic, and associative-semantic ties with ergonyms.
Key words: pragmatonyms, ergonyms, fictonyms, names of food products, coreferential connection, lexico-semantic connection, associative-semantic connection
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Copyright (c) 2026 Rimma S. Davydova
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