Parametric motivation bases of floranimic nomination

Abstract

Ryabko Olga Pavlovna – Ph.D. of philology, professor. Institute of philology, journalism and cross-cultural communication. Southern Federal University.

The period of further development in the cognitive theory of nomination has been extensive in recent years. Our research has been concentrated on the formation of conceptual foundations in cognitive theory of flora nomination.

The macrofield of flora namings embraces three microfields: parametric, pragmatic and locative-temporal ones. They determine motivation processes in cognitive theory of flora nomination, i.e., the presentation of systematic qualities in flora namings in the English language.

The description and characterization of such qualities presupposes the existence of their taxonomic organization and methodology criteria, both general and practical ones. Flora namings on the phenomenological level are considered to be the products of naöve-cognitive consciousness of language speakers. They are determined, from the one hand, by the external perceptive adaptations (parametric nomination) and, from the other hand, by practical needs (pure pragmatic nomination) and local-temporal nomination.

In this article we have concentrated on the complex parametric motivated basis of flora nomination. It is presented by a number of qualities, firstly, by dominative qualities («form», «appearance and manner of growth», «color»), secondly, by peripheral qualities («odour», «taste», «size») and, finally, by minor qualities («sound», «weight», «genger»). In the structure of complex parametric nomination the only one conerete qualitative element from the whole combination of qualities becomes the leading one. The cultural-archetypal dominant element determines. In each concrete situation, the choice of preferable prototypal motivated quality.

Key words: cognitive theory, flora nomination, taxonomic organization, phenomenological level, na_ïve-cognitive consciousness, cultural archetype.