Place and Role of Mass Media Institution in the Context of the Political Communication System in the XXth Century
Abstract
Anastasia S. Yufereva (Yekaterinburg, Russian Federation)
This article presents the results of the analysis of classical approaches of foreign scientists (U. Lippman, G. Laswell, etc.) and Russian scientists (N.Biryukov, V.Borev, etc.). The purpose is to determine the role of the of mass media institution in context of the political communication system. In order to achieve this aim the information was gathered from books, monographs, scientific articles, etc. In this research the corresponding method was used to get reliable results. The method of historical analyses was implied to study the crucial stages of understanding the phenomenon of mass media in the context of the political communication system. In particular the author studies both foreign and national approaches to conduct an extensive analysis of this topic. The article describes as well the basic principles and areas of analysis, which allow to identify several areas in the understanding of the problem.
Key words: mass media, political communication, propaganda, agitation, information society, technological determinism.
DOI 10.23683/1995-0640-2017-4-195-203
Quote:
Yufereva, A. S. (2017). Place and Role of Mass Media Institution in the Context of the Political Communication System in the XXth Century. Proceedings of Southern federal university. Philology. 4, 195‒203.
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