Ecosystem Development for Business as Mediacompany Growth Technology

Authors

  • Владимир Иванович Козлов the Analytic center “South Expert”

Abstract

Vladimir I. Kozlov (Rostov-on-Don, Russian Federation)

The article is an example of the development of the regional media company “Expert South” in the context of the falling market of the printed press. The enterprise could gain growth by adopting a new strategy, diversifying the business, developing a project approach to public communications, creating an ecosystem for business around the firm. The result of the implementation of the anti-crisis strategy was the growth not only of the company as a whole, but also, first of all, of the traditional printing direction.

Key words: Russian media, public communications, print press, regional market, ecosystem for business, advertising.

DOI 10.23683/1995-0640-2018-4-236-242

Author Biography

Владимир Иванович Козлов, the Analytic center “South Expert”

Vladimir I. Kozlov – Ph. D. of philology, professor. Native Literature dpt. Institute of Philology, Journalism and Cross-cultural communication. Southern Federal University. Managing Director of the Analytic center “South Expert”.

References

Медиарекламный рынок России в 2010: стагнация или восстановление? // URL: http://www.akarussia.ru/knowledge/research (дата обращения 17.07.2018). Объём рекламного рынка России в 2000-2017 гг. // URL: http://www. akarussia.ru/node/7849 (дата обращения 17.07.2018).

Российская периодическая печать. Состояние, тенденции и перспективы развития. 2017 // URL: http://www.unkniga.ru/images/docs/2017/otr-dokladros-period-pechat-2016.compressed.pdf (дата обращения 17.07.2018).

Российский рынок рекламы в 2008 году // URL: http://www.region-media.ru/market_2008.php (дата обращения 17.07.2018)

References

Mediareklamnyу rynok Rossii v 2010: stagnatsiya ili vosstanovleniуe? Available at: http://www.akarussia.ru/knowledge/research (accessed 17.07.2018).

Ob’em reklamnogo rynka Rossii v 2000-2017 gg. Available at: http://www. akarussia.ru/node/7849 (accessed 17.07.2018).

Rossiyskaya periodicheskaya pechat’. Sostoyaniye, tendentsii i perspektivy razvitiya. 2017 Available at: http://www.unkniga.ru/images/docs/2017/otrdoklad-ros-period-pechat-2016.compressed.pdf (accessed 17.07.2018).

Rossiyskiy rynok reklamy v 2008 godu Available at: http://www.region-media.ru/market_2008.php (accessed 17.07.2018).

К 100-летию со дня рождения Александра Исаевича Солженицына

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How to Cite

Козлов, В. И. (2018). Ecosystem Development for Business as Mediacompany Growth Technology. Proceedings of Southern Federal University. Philology, (4), 236–242. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1222

Issue

No. 4 (2018)

Section

JOURNALISM

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