«Attractive» Adverbials as an Expressive Syntax Method in Copyright

Authors

  • Irina A. Zubkova Don State Technical University

Abstract

In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.

Keywords: copywriting, advertising text, expressive syntax, communicative pragmatics, «positive» circumstances.

DOI 10.18522/1995-0640-2020-1-103-110

Author Biography

Irina A. Zubkova, Don State Technical University

Irina A. Zubkova – Ph.D. of Philology, associate professor. Academy of Construction and Architecture of Don State Technical University. Rostov-on-Don, Russian Federation.

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Published

2020-03-20

How to Cite

Zubkova И. А. (2020). «Attractive» Adverbials as an Expressive Syntax Method in Copyright. Proceedings of Southern Federal University. Philology, (1), 103–110. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1421

Issue

No. 1 (2020)

Section

LINGUISTICS

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