Secondary Colour Terms in British Beauty Products: Structure, Semantics, Word-formation
Abstract
The article deals with cultural, structural and semantic peculiarities of secondary colour terms used in British beauty products. A secondary colour term may be significant aesthetically, culturally, socially, historically, psychologically and linguistically. Secondary colour terms of beauty products reflect people’s experience, mentality, their interpretations of objective reality, their cultural traditions and language features. Such terms may be both universal and ethnospesific. The largest thematic groups of colour terms under analysis are the following: «colours», «flowers», «natural phenomena», «jewels». Minor thematic groups are «monarch», «sweets», «fauna». The most productive word-formation means are word-composition, affixation, blending, shortening.
Key words: a colour term, secondary colour term, cultural linguistics, beauty products, semantics, structure, word-formation, thematic group.
DOI 10.18522/1995-0640-2020-3-67-75
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).