Verbal-Pictorial Hybrids as Subject Matter of the Linguistic Study: on the Problem Statement
Abstract
DOI 10.18522/1995-0640-2021-1-36-47
Verbal-pictorial hybrids are peculiar semiotic entities where the components of the verbal and pictorial sign systems are blended in such a way that they form an indissoluble entity and, thus, double their functional yield. Verbal-pictorial hybrids are kinds of сreolized (polycode) texts in which the convergence between verbal and pictorial components becomes the strongest and their formation is conditioned by the use of the same visual information transfer channel which is shared between both the written speech and images. The category in question includes calligrams, ASCIIart, pictorial puzzles, graphemic emoticons, specific forms of the graphic metaphor, marketing communication products (advertisements, logos) and all these give rise to a new unique category in the linguistic and semiotic studies. Verbal-pictorial hybrids belong to different discourses and genres and can be classified in accordance with their innate properties: antecedence/ subordinance of verbal and pictorial elements and, also, in accordance with the extent to which one of the semiotic dimensions loses its properties after becoming part of the hybrid entity.
Keywords: verbal-pictorial hybrid, creolized text, polycode text, calligram, ASCII-art, pictorial puzzle, emoticon, graphic metaphor, logo.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).