JOURNALISM AND MASS COMMUNICATION: THE EVOLUTION OF SOCIAL MEDIA MEANS OR TWO SYSTEMS?

Authors

  • Evgeny V. Ahmadulin Southern Federal University

Abstract

DOI 10.18522/1995-0640-2024-1-194-204

New words of western terminology, such as media communication and other options of media-, have been recently enrolled in professional practice of journalism, in teaching process and scientific reflection in this field. Further understanding of new terminology led to differentiation professional competences in training journalist-to-be and specialists in media communication. Scientific reason for this differentiation has become a problem of high importance. There are many articles on this theme, but they are mostly in conclusion come to mass media processes.

Using the methodology of system approach, theory of M. MacLuhan on evolution of media and his methods of paper analysis we tried to show that journalism and media communication represent two different systems. The first one is highly institutionalized, focused on collecting, analysing and delivering information for audience. The second is less controlled and managed. It is focused on interpersonal and group communication inside the system.

Key words: media, media communication, journalism, technologies, system

Author Biography

Evgeny V. Ahmadulin , Southern Federal University

Ph.D. of Philology, Professor of the Department of Mass Communication, Valid Member of Peter’s Academy of Sciences and Arts (Saint-Petersburg) and Academy of Sciences of Regional Printing of Russia

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Published

2024-04-03

How to Cite

Ahmadulin Е. В. . (2024). JOURNALISM AND MASS COMMUNICATION: THE EVOLUTION OF SOCIAL MEDIA MEANS OR TWO SYSTEMS? . Proceedings of Southern Federal University. Philology, 28(1), 194–204. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1941

Issue

Vol. 28 No. 1 (2024)

Section

JOURNALISM

License

Copyright (c) 2024 Evgeny V. Ahmadulin

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