COMMUNICATIVE PHENOMENA OF THE CONSUMER SOCIETY

Authors

  • Александр Владимирович Овруцкий Южный федеральный университет

Abstract

Ovrutsky A.V.

Keywords: communicative phenomena, consumer society, commodification, reconsumption information, ‘brandizm’, prosumer, decollectivization, synthesis of information, convergence journalism, zapping.

The article analyzes the specific communicative phenomena of the consumer society. They are: commodification, reconsumption information, a new type of consumer, ‘brandizm’, dominant comfort in the information process, decollectivization of information consumption and the creation of synthetic information products. We show that these phenomena are universal and they can characterize the socio-economic system as a whole. The actual phenomenon of journalism, i.e. its commercialization, convergence journalism and zapping are studied in the article.

References

Афанасьева В.В., Туркина В.Г. Общество перепотребления // Потребление как коммуникация - 2009: материалы V междунар. конф. 26 - 27 июня 2009 г. / под ред. В.И. Ильина, В.В. Козловского. СПб., 2009.

Гопкало О. О. Теория общества потребления в современной социологии: дис.... канд. социол. наук. СПб., 2006.

Федорова Е.Л. Множественная личность в истории западного психологического знания XVIII - XX вв.: автореф. дис.. канд. психол. наук. Ростов н/Д., 2001.

Downloads

How to Cite

Овруцкий, А. В. (2013). COMMUNICATIVE PHENOMENA OF THE CONSUMER SOCIETY. Proceedings of Southern Federal University. Philology, (2), 136–140. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/615

Issue

No. 2 (2013)

Section

JOURNALISM

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).