MICROBLOGGING AS A VARIETY OF NETWORK COMMUNICATION IN CHINA
Abstract
The article discusses the development and characteristics of microblogging in China as a form of communication in the network epoch web-2.0. For 6 years of development microblogging has become one of the most popular media in the country. As a foreign online product it successfully has assimilated into the local reality and turned into a platform that meets the information, communication and social needs of the population. In a theoretical study it is reflected microblogging function, its characteristics of classification, operational user behavior, indicating that China’s social activity can predict the further development of the process, as well as the social context where to develop new media in the country.
Key words: microblogging, stages of development, classification, social needs, operational behavior of the user.
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