Self-presentation and Discreditation – the Key Strategies of the Preelection Political Discourse (as Exemplified in the Pre-election Tweets of D. Trump and H. Clinton)

Authors

  • Диана Сергеевна Сергеева Southern Federal University

Abstract

Diana S. Sergeeva (Rostov-on-Don, Russian Federation)

The strategy of self-presentation and discreditation are considered as the main strategies of the pre-election virtual discourse. The language units, used at tactics realization of communicative strategies, promote necessary political image formation during the election campaign. Tactics of «incrimination» (strategy of discreditation) is frequently used in D. Trump’s tweets, whereas H. Clinton prefers tactics «consolidation» (strategy of selfpresentation).

Key words: self-presentation, discreditation, pre-election discourse, virtual space, tweet, speech act, communicative strategy.

DOI 10.23683/1995-0640-2017-3-75-83


Author Biography

Диана Сергеевна Сергеева, Southern Federal University

Diana S. Sergeeva – post-graduate student of the German philology department. Institute of philology, journalism and cross-cultural communication Southern Federal University

References

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References

Kubrak T.A. Intenciya samoprezentatsii subˊekta v razlichnykh vidakh diskursa. Situacionnaya i lichnostnaya determinatsiya diskursa. M.: IP RAN, 2007, pp. 185-205. (In Russian).

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Clinton H. URL: https://twitter.com/HillaryClinton (accessed on 20.03.2017). Collins Dictionary and Thesaurus. 21st Century Edition. Glasgow, 2006. 915 p.

Dijk T.A., van. Cognitive and Conversational Strategies in the Expression of Ethnic Prejudice Text. Amsterdam: Mouton Publishers, 1983. pp. 375-404.

Goffman E. The Presentation of Self in Everyday Life. New York: Garden City, 1959. 259 p.

Jungherr A. Twitter use in election campaigns. A systematic literature review. Journal of Information Technology & Politics, 2016, pp. 72-91. doi: http://dx.doi.org /10.1080/19331681.2015.1132401.

Lee J., Lim Y. Gendered campaign tweets: The case of Hillary Clinton and Donald Trump. Public Relation Rewiev. 2016. pp. 849–855. doi: http://dx.doi. org/10.1016/j.pubrew.

Lenets A.V. Image construction in modern virtual space. «Language, Individual & Society». Bulgaria, 2016, pp. 93-98.

Trub L.A. Portrait of the Self in the Digital Age: Attachment, Splitting, and SelfConcealment in Online and Offline Self-Presentation. Psykhoanalytic Psykhology, 2016, pp. 78-86. doi: http://dx.doi.org/10.1037/pap0000123.

Trump D. URL: https://twitter.com/realdonaldtrump (accessed on 20.03.2017).

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Published

2017-09-30

How to Cite

Сергеева, Д. С. (2017). Self-presentation and Discreditation – the Key Strategies of the Preelection Political Discourse (as Exemplified in the Pre-election Tweets of D. Trump and H. Clinton). Proceedings of Southern Federal University. Philology, (3), 75–83. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/985

Issue

No. 3 (2017)

Section

LINGUISTICS

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