DIFFICULTIES IN TRANSLATION ADAPTATION OF THE MAIN ADVERTISING TEXT OF ENGLISHLANGUAGE LUXURY GOODS AND SERVICES
Abstract
https://doi.org/10.18522/1995-0640-2025-2-80-88
Translation adaptation of advertising texts is one of the most complex processes in translation, which is very important for the general and personal perception of advertisement by native speakers of a particular linguistic culture. In our opinion, translation adaptation is important when translating the main advertising text, since it contains the main description of the product or service to which manufacturers and advertisers are trying to attract the attention of potential buyers. It is important to note that adequate translation adaptation of the advertising text has a direct impact on the demand and popularity of the advertised product (service) among consumers.
Key words: advertising, main advertising text, translation, translation adaptation of the text
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Copyright (c) 2025 Lyudmila M. Zholos, Maksim V. Ivchenko
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