WAYS OF MANIPULATION OF THE ADDRESSEE’S CONSCIOUSNESS IN ADVERTISING HEALTH PRODUCTS (BASED ON THE EXAMPLES OF TEXTS OF THE MADRID MAGAZINE “LA ESTAMPA” OF 1928)

Authors

Abstract

https://doi.org/10.18522/1995-0640-2025-3-46-54

This study explores the use of manipulative techniques in print advertising. The attention is paid to the distribution of communicative roles, the use of expressive means, choice of targets of influence and ways to compete against rivals. This analysis shows the evolution of advertising for health products.

Key words: manipulation, health products, print media, Spanish

Author Biographies

  • Yuliia L. Obolenskaya, Lomonosov Moscow State University

    Ph.D. in Philology, professor, a head of the Department of IberoAmerican Linguistics

  • Olga V. Kalita , Lomonosov Moscow State University

    postgraduate student of the Department of Ibero-Roman Linguistics

References

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Published

2025-10-01

Issue

Vol. 29 No. 3 (2025)

Section

LINGUISTICS

License

Copyright (c) 2025 Yuliia L. Obolenskaya, Olga V. Kalita

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How to Cite

WAYS OF MANIPULATION OF THE ADDRESSEE’S CONSCIOUSNESS IN ADVERTISING HEALTH PRODUCTS (BASED ON THE EXAMPLES OF TEXTS OF THE MADRID MAGAZINE “LA ESTAMPA” OF 1928). (2025). Proceedings of Southern Federal University. Philology, 29(3), 46-54. https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/2100