LANGUAGE GAME IN THE FRENCH ADVERTISING DISCOURSE: MEANS OF ITS CREATION AT DIFFERENT LANGUAGE LEVELS

Authors

  • Sergey M. Kravtsov Southern Federal University
  • Andrei G. Zhilnin Southern Federal University

Abstract

DOI 10.18522/1995-0640-2022-3-70-77

The linguistic means of creating a language game in French advertising texts at the phonetic, lexical, word-formation, grammatical levels of the language are investigated. Homophones and paronyms are distinguished on the phonetic level, stylistic tropes – on the lexical, stylistic figures – on the grammatical, contamination – on the word-formation. Cases of combinations of different tropes and figures in some advertising texts are established.

Key words: language game, advertising discourse, advertising text, linguistic means, language level, homophones, paronyms, stylistic tropes, stylistic figures

Author Biographies

Sergey M. Kravtsov, Southern Federal University

grand Ph.D. of Philology, Professor of the Institute of Philology, Journalism and Intercultural communication, acting head of the Department of romance Philology

Andrei G. Zhilnin , Southern Federal University

first-year postgraduate student of the Institute of Philology, journalism and intercultural communication

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Published

2022-10-06

How to Cite

Kravtsov С. М. ., & Zhilnin А. Г. (2022). LANGUAGE GAME IN THE FRENCH ADVERTISING DISCOURSE: MEANS OF ITS CREATION AT DIFFERENT LANGUAGE LEVELS. Proceedings of Southern Federal University. Philology, 26(3), 70–77. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1761

Issue

Vol. 26 No. 3 (2022)

Section

LINGUISTICS

License

Copyright (c) 2022 Sergey M. Kravtsov, Andrei G. Zhilnin

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