CULTURAL CODE IN THE “DON” NOMINATION AND ITS USE IN LITERATURE AND JOURNALISM

Authors

  • Evgeny V. Akhmadulin Southern Federal University

Abstract

DOI 10.18522/1995-0640-2022-3-206-212

Research topics related to the reflection of ethnic processes and phenomena in the media is one of the most relevant in today’s multinational community. The most effective way to involve the audience in the current dialogue is to use the cultural code, which is the key to understanding the unique features of the culture that has come down to different peoples from their ancestors. The Don is one of the toponyms most used in the media, combining the potamonym – the name of the river and the horonim – the name of the territory. The new nomination of the word Don loses some of its former meanings, acquiring implicit uncertainty and acquiring a wide range of extralinguistic information that represents its connection with cultural, historical, ethnic, estate, religious and other specific traditions, and the characteristics of the Don Cossacks and other inhabitants of the region in the context certain time. In this sense, we are dealing with a cultural code correlated with the historical memory of the bearers of this code. Cultural codes associated with the historical memory of different peoples open up new paradigms of scientific research in cultural studies, history, futurology, sociology, linguistics and other fields of knowledge, aimed at studying the deep layers of memory inherited from their ancestors, and the processes of habitation of this memory, expressed, sometimes unconsciously, in the mass consciousness, in culture, art and mass media.

Key words: ethnos, Don, toponym, cultural code, historical memory

Author Biography

Evgeny V. Akhmadulin , Southern Federal University

grand Ph.D. of Philology, professor of the Department of Theory and Practice of Mass Communication, full member of the Petrovsky Academy of Sciences and Arts (St. Petersburg)

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Published

2022-10-06

How to Cite

Akhmadulin Е. В. . (2022). CULTURAL CODE IN THE “DON” NOMINATION AND ITS USE IN LITERATURE AND JOURNALISM. Proceedings of Southern Federal University. Philology, 26(3), 206–212. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1772

Issue

Vol. 26 No. 3 (2022)

Section

JOURNALISM

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Copyright (c) 2022 Evgeny V. Akhmadulin

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