DIFFICULTIES IN TRANSLATION ADAPTATION OF THE MAIN ADVERTISING TEXT OF ENGLISHLANGUAGE LUXURY GOODS AND SERVICES
Abstract
https://doi.org/10.18522/1995-0640-2025-2-80-88
Translation adaptation of advertising texts is one of the most complex processes in translation, which is very important for the general and personal perception of advertisement by native speakers of a particular linguistic culture. In our opinion, translation adaptation is important when translating the main advertising text, since it contains the main description of the product or service to which manufacturers and advertisers are trying to attract the attention of potential buyers. It is important to note that adequate translation adaptation of the advertising text has a direct impact on the demand and popularity of the advertised product (service) among consumers.
Key words: advertising, main advertising text, translation, translation adaptation of the text
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Lyudmila M. Zholos, Maksim V. Ivchenko
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
