WAYS OF MANIPULATION OF THE ADDRESSEE’S CONSCIOUSNESS IN ADVERTISING HEALTH PRODUCTS (BASED ON THE EXAMPLES OF TEXTS OF THE MADRID MAGAZINE “LA ESTAMPA” OF 1928)

Authors

  • Yuliia L. Obolenskaya Lomonosov Moscow State University
  • Olga V. Kalita Lomonosov Moscow State University

Abstract

https://doi.org/10.18522/1995-0640-2025-3-46-54

This study explores the use of manipulative techniques in print advertising. The attention is paid to the distribution of communicative roles, the use of expressive means, choice of targets of influence and ways to compete against rivals. This analysis shows the evolution of advertising for health products.

Key words: manipulation, health products, print media, Spanish

Author Biographies

Yuliia L. Obolenskaya, Lomonosov Moscow State University

Ph.D. in Philology, professor, a head of the Department of IberoAmerican Linguistics

Olga V. Kalita , Lomonosov Moscow State University

postgraduate student of the Department of Ibero-Roman Linguistics

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Published

2025-10-01

How to Cite

Obolenskaya Ю. Л. ., & Kalita О. В. . (2025). WAYS OF MANIPULATION OF THE ADDRESSEE’S CONSCIOUSNESS IN ADVERTISING HEALTH PRODUCTS (BASED ON THE EXAMPLES OF TEXTS OF THE MADRID MAGAZINE “LA ESTAMPA” OF 1928). Proceedings of Southern Federal University. Philology, 29(3), 46–54. Retrieved from https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/2100

Issue

Vol. 29 No. 3 (2025)

Section

LINGUISTICS

License

Copyright (c) 2025 Yuliia L. Obolenskaya, Olga V. Kalita

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